Voice Solutions Blog

7 Wonderful Post-Holiday Customer Retention Strategies

Posted by Cassandra Rader on Dec 19, 2014 5:51:54 PM

No doubt about it, the holiday season is a wonderful time for retailers and businesses across the nation. With record sales compared to any other time of the year, the transition following the holidays can be tough. With a little focus on great customer retention strategies, even the post-holiday season can be a wonderful time of year for both you and your customers. Here's how:

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Topics: Music for Business

In Store Music: The Ultimate Customer Service Tool & Why It Matters

Posted by Cassandra Rader on Nov 7, 2014 3:41:01 PM

It's no secret. Music matters to us. In fact, respondants in a music survey said music would be more difficult to live without than T.V., literature, and sports.

Music matters to us as individuals, but it matters to business as well. Music is an integral part of great customer retention strategies. Why?

Here are 5 good reasons: 

1. Licensed music allows you to create an environment your customers will love.

You know your target demographic and you know what makes them happy. Create an environment they want to be in with tunes they'll love and they'll be more stick around longer. 

2. Music is your opportunity to create a unique, memorable experience.

Ever have a customer service experiences that resonates with you to this day? Music creates those experiences for customers, daily. The right tempo, the right feel, the right timing- all of these elements lend themselves to experiences that stick around in our minds. Memorable experiences mean return customers who just might spread the word about their great experience.

3. Music is part of your brand identity!

The music you play allows you to create a direct perception of your business' brand and image. It creates an opportunity for your customers to actually feel what your brand is all about!

4. Music is your chance to share something with your customer. To give them something they might not have heard before that they just might love.

It's one thing to play great music, tailored to the feel of your brand and your customer demographic, but it's another thing to go above any beyond and offer them content they might have never heard before. Sure, there's comfort in the familiar, but there's also opportunity through exploration.  It's all part of creating that memorable experience and going above and beyond for your customer.

5. In store music provides for interactive possibilities

Imagine being able to let your customers choose what they hear while they spend time in your business. Suddenly, your customers aren't just absorbing the music you've selected for them... they're interacting beyond simple purchases and become a part of the brand experience!

6. In store music opens the door to point of sale, targeted and fully integrated marketing methods

You've got an interactive platform for your customers to make their music selections. But what if that same platform allowed for you to capture your customer's SMS contact information so you could send messages directly related to your customer's wants and needs? It'd mean you could ditch the purchased lists, and market directly to your interactive customers. A more targeted solution for a more targed audience, with one less marketing service bill. Voice Solutions is proud to provide this service.

Want More In Store Music Knowledge?

Free Ebook: 12 Things to Consider When Choosing Your Music Provider

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Topics: Great Customer Service, Music for Business

The Worst Customer Retention Strategies & Service Tips We've Ever Heard

Posted by Cassandra Rader on Nov 5, 2014 1:38:00 PM

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Topics: Great Customer Service

The Most Feel Good Customer Service Blog Ever: Great Customer Retention Strategies

Posted by Cassandra Rader on Nov 3, 2014 11:25:27 AM

Here at Voice Solutions, we’re obsessed with great customer service. Nothing makes us happier than an ecstatic customer, after all, that’s the key part of any customer retention strategy.  And why shouldn’t it be?

Our Customer base is the foundation that allows us to innovate, learn, and grow. Our customers are the ones who allow us to reflect, and make the company better for them and for those customer that have yet to come.

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Topics: Great Customer Service

The Big Picture: Customer Retention Strategies, Service, & Loyalty

Posted by Cassandra Rader on Oct 9, 2014 10:11:00 AM

There are a lot of buzzwords out there centered around customer service, customer retention, and customer loyalty and it’s easy to see how some struggle to keep them all straight after a while. The good news is, with a few key differentiations, it’s fairly easy to get each term straight- so you can focus on building the best strategies possible. 


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Topics: Great Customer Service

10 Companies Crushing it in Customer Retention Strategies & Service

Posted by Cassandra Rader on Oct 7, 2014 2:38:43 PM

Providing great customer service isn't always easy, but it's a key ingredient of successful customer retention strategies and customer loyalty. 

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Topics: Great Customer Service

Another Great Tool for Your Customer Retention Strategies!

Posted by Cassandra Rader on Sep 26, 2014 2:50:00 PM

A few weeks ago we found this great tool, called PowToon, that allows you to create custom videos with an animated, motion graphics feel. As it turns out, videos are a fantastic element to include as part of your customer retention strategies.



So Why Videos?

Creating videos is a great way to engage your customers, and wonderful element you can use to enhance your customer retention strategies. It attracts those visual learners, while creating content that is engaging. Not to mention, videos tend to feel far more personal, while providing a taste of just who your business is. 

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Topics: Great Customer Service

Why Good Customer Retention Strategies are a Big Deal for any Business

Posted by Cassandra Rader on Sep 10, 2014 6:22:00 PM

According to a  2012 American Express Customer Service  barometer :
  • 66% of consumers state that they are willing to spend  an average of 13% more with a company they believe provides excellent customer service.
  • 32% of consumers believe companies ‘pay less attention to providing good customer service.

What does this mean to businesses?

Simply put, there's an opportunity in the marketplace to boost customer experiences by utilizing great customer retention strategies. When you use these strategies, you create opportunities  to attract customers, and exceed exceed expectations and even boost sales
Failure to invest in strong customer retention strategies can result in more than just cancellations and an immediate loss of customers as this infographic illustrates.
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4 Free Tools to Help Mold Your In Store Music Into a Powerful Sales Tool

Posted by Cassandra Rader on Sep 5, 2014 12:11:00 PM

So you already know the 7 Essential Steps to Getting The In Store Music in Your Business on the Right Track and now your're wondering, where do I start? It can all seem a little overwhelming, but have no fear! We've compiled some of our favorite easy-to-use tools for brainstorming, researching, and fact-gathering. Use these tools to discover the best direction for your in store music program.

While you're at it, feel free to check out: 

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The In Store Music You Should Be Playing in Your Business

Posted by Cassandra Rader on Sep 2, 2014 12:46:00 PM

7 essential steps to getting the in store music in your business on the right track

We know music is important. We know it is a powerful element which affects us both psychologically and physiologically. So, it's important that the music business owners and operators select for their businesses and stores be spot-on in order to meet sales and branding initiatives. We've made it easy to for you to pick the perfect music for your business by breaking it all down into 7 key elements to consider. 

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Topics: Music for Business